The Hackathon Company GmbH | HerHackathon Event 2021-2023 | Mannheim, Germany
“HACK LIKE A WOMAN”
Who is the client?
The Hackathon Company – the largest independent hackathon-as-a-service provider in Europe. Coming from the core of the tech community they build bridges between tech talents and leading companies, driving innovation with hundreds of prototypes annually.
HerHackathon is a Female Hackathon organized by The Hackathon Company.
Project Overview
As a Creative Brand Designer, I was tasked with developing the visual identity for the Female Hackathon organized by The Hackathon Company. The goal was to create a vibrant and empowering brand that embodies the spirit of innovation, collaboration, and inclusivity.
Design Approach
I developed a modern and energetic visual concept that captured the excitement and forward-thinking mindset of the event. The branding included logo design, color scheme, typography, and graphic assets for digital and print use. Key design elements focused on empowering visual cues, dynamic layouts, and a bold yet approachable aesthetic to engage a diverse group of participants.
Solution
The visual identity successfully reflected the unique character of the event and helped establish a strong, recognizable brand for future editions. It contributed to a high level of participant engagement and received enthusiastic feedback from both attendees and organizers.
Services applied:
Branding Design – Moodboard, Logo Design, Color Palette, Typography, Design Elements, Slogan